As everyone knows, you can buy bad tasting or inferior chocolate and you can buy great tasting chocolate. Of course, the price you pay for fine chocolate is at least 2 to 3 times more expensive. It’s the same with all the ingredients – you get what you pay for. For instance, we buy our Macadamia nuts from Hawaii or Australia. There is simply no comparison in taste—Hawaiian and Australian Macadamia nuts are tasty and cost 2-3 times more than the others, which are virtually tasteless. It’s the same story with pecans, raisins, chocolate (chunks are much more expensive than chips), peanut butter, oatmeal, flour, sugar—quality costs more but pays off in luscious, exquisite, irresistible, tantalizing, just downright delicious cookies! The kind people want to buy again and again.